Land Rover 'claynation' by RKCR/Y&R

Land Rover has launched a new campaign for its Freelander 2 model.

The animated ad is accompanied by press and online executions and the campaign includes a behind-the-scenes documentary on how the Brooklyn production company Hornet created the animation.

The behind-the-scenes footage also features an interview on YouTube with animated driver "Clay Mason" about his experiences of driving the Freelander 2.