Land Rover "#hibernot" by Rainey Kelly Campbell Roalfe/Y&R

Land Rover has released a campaign celebrating the people who refuse to let England’s miserable weather turn them into shut-ins. Rainey Kelly Campbell Roalfe/Y&R created the spot, which doesn’t include any shots of Land Rovers (except for first-person perspectives through the windows) and instead shows people braving the elements and having fun. The ad ends with the line: "Enjoy this grey and pleasant land." It was written by Phil Forster, Barnaby Blackburn and Richard Fox, art directed by Tim Brookes, Gustavo Kopit and Jamie Woodington, and directed by Simon Ratigan through Tag and HLA.