Ford has invited MindShare to bid for the global Land Rover
contract, the only piece of group business missing from the agency’s
Only Zenith - the incumbent on the contract - and MindShare will be
invited to pitch. However, Tim Greatrex, deputy managing director of
Zenith, said he knew nothing of a review.
Anthony Bradbury, Land Rover’s marketing services manager, said: ’We
intend to keep it in the Ford family’.
Nick Waters, worldwide group managing partner at MindShare, added: ’Ford
is keen to see if it can achieve savings through centralising its
If the account went to MindShare, all Ford’s car interests would be
consolidated into one agency.
MindShare has just won the media contract for Volvo, another part of the
Ford group (see page 8). Land Rover has also recently hired MindShare’s
sister company J. Walter Thompson to handle its creative.
Land Rover spent pounds 20 million on advertising in the UK alone last