Land Rover is using Facebook Live and Periscope to live-stream test drives of its cars throughout April.
The Brooklyn Brothers created the campaign, which it claims is a first of its kind. The live streamed test drives will show different vehicles driving in various environments and will be followed by a live Q&A session, so consumers tuning in can ask questions. The videos will be shown on Fridays in April and are accessible through Land Rover’s Twitter feed. The campaign is being activated in the UK, the US, Canada and Italy.