The mail pack, created by Craik Jones Watson Mitchell Voelkel, invites recipients to the Freelander Rally Experience and includes a booklet explaining the different models available to try.
The Rally Experience offers an on-road drive of a Freelander Sport, the chance to drive the 2004 Freelander off-road and the opportunity to be a passenger in a World Rally championship car, the Freelander M-Sport.
The pack's envelope shows the M-Sport in mid-air, bouncing across a track, with the caption: "Co-pilot required."
The campaign was art directed by Chris Jones and written by John Spinks.
The pack will go out to people on Land Rover's database who have owned a Land Rover or have expressed an interest in buying one.
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