Land Rover "meat" by Rainey Kelly Campbell Roalfe/Y&R

Land Rover has released a press ad to celebrate the victory of the British & Irish Lions rugby team over Australia. The work, created by Rainey Kelly Campbell Roalfe/Y&R, depicts a piece of meat cut to resemble the outline of Australia with the tagline: "The Lions have been fed." Land Rover was an official global sponsor of the team. The ad was written by Phil Forster and art directed by Tim Brookes. The photographer was Patrice De Villiers.  

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