Land Rover is an official partner of Rugby World Cup 2015, which is being held in the UK, and has released an ad celebrating the game at the grass roots.
RKCR/Y&R came up with the idea for the campaign and shot the film before handing over the Land Rover account to Spark44 earlier this year. Spark44 edited some of the film in its final stages and added the voiceover. The ad shows rugby being played at junior and amateur levels and is accompanied by a poetic voiceover. The work was created by Pete Harle and directed by Tom Barbor-Might through Partizan.