Langdon rethinks Euro management

Ben Langdon, the newly installed chairman of Euro RSCG London, has devised a new management structure in a bid to increase revenues by 50 per cent over the next three years.

The joint managing directors, Adam Leigh and Simon Toaldo, have been given greater responsibility as part of the plan, following the ousting of the chief executive, Nigel Long, at the end of last month.

Each has been given a distinct role. Responsibility for championing the agency's creative and strategic function will fall into Toaldo's remit, while Leigh will work on increasing revenues through new business and new revenue streams. These will include fashion and youth marketing, business-to-business and design-led advertising. The shake-up will also see and an increased emphasis on Euro RSCG's retail credentials, led by Leigh.

The agency has also appointed Naomi Troni as its business development director. She moves from McCann- Erickson where she held an equivalent position.

Langdon said: "I have a clear strategy for growing Euro RSCG London, which requires us to focus on two discrete areas. The first requires us to achieve greater recognition for the quality of our creative and strategic planning product. The second requires us to grow our revenues by 50 per cent over the next three years."

The restructure comes just six weeks after Langdon was handed the role of turning the agency round by Euro RSCG Worldwide's chairman, Jim Heekin.

It follows the merger of Euro RSCG Wnek Gosper and Partners BDDH in August last year, as part of a restructure of the Havas Group.

Langdon added: "I am pleased the hiatus post-merger has been put behind us."


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