David Warden, chairman of McCann-Erickson UK, is stepping down from
the role as the agency restructures to form a new company.
The new McCann-Erickson UK Group will be headed by Ben Langdon, managing
director and chief executive of McCann London, who takes on the new
title of chairman and chief executive.
The group incorporates both the McCann advertising network and its
nationwide marketing communications companies, moving it up from the
eighth largest to the fifth largest UK ad agency.
’As one UK company we can look at managing business in whatever location
best suits the client. This will be managed by a group of people with
one central set of profit and business targets,’ Langdon said.
Warden now takes on the role of regional director, Central and Eastern
Europe and will be based in London. He joined the agency in 1993 as
chairman from McCann New York. He spent 20 years in the US in the ad
industry.
