Langdon succeeds Warden as McCann overhauls structure

David Warden, chairman of McCann-Erickson UK, is stepping down from the role as the agency restructures to form a new company.

David Warden, chairman of McCann-Erickson UK, is stepping down from

the role as the agency restructures to form a new company.



The new McCann-Erickson UK Group will be headed by Ben Langdon, managing

director and chief executive of McCann London, who takes on the new

title of chairman and chief executive.



The group incorporates both the McCann advertising network and its

nationwide marketing communications companies, moving it up from the

eighth largest to the fifth largest UK ad agency.



’As one UK company we can look at managing business in whatever location

best suits the client. This will be managed by a group of people with

one central set of profit and business targets,’ Langdon said.



Warden now takes on the role of regional director, Central and Eastern

Europe and will be based in London. He joined the agency in 1993 as

chairman from McCann New York. He spent 20 years in the US in the ad

industry.



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