Laser Sales, the ITV sales house, has scooped the contract to
handle UK sales for Ireland’s first independent commercial TV channel,
Laser, which picked up the contract without a formal pitch, will take on
the role of sales agent, handling spot advertising, sponsorship and
off-air commercial opportunities for the channel, due to launch in
A dedicated sales unit is being established under Craig Nayman, the head
of Laser Satellite and Cable, with Andy Bagnall taking on the role of
TV3 will be funded by advertising revenue and will target the 15- to
44-year-old age group, covering 90 per cent of the Irish population.
Rick Hetherington, managing director of TV3, said Laser was chosen for
its ’expertise in airtime sales’.
Mick Desmond, chief executive of Laser, said: ’This is a fantastic
opportunity for UK advertisers to expand.’