Last Action Hero Standing: The Campaign Poll

Arnold Schwarzenegger and Sylvester Stallone's rivalry spans decades but has mellowed as the stars have aged. Campaign attempted to reignite the conflict by pitting the pair's recent UK ads against each other.

Sylvester Stallone’s ad for Warburtons has emerged victorious over Arnold Schwarzenegger’s effort for CompareTheMarket.com in a Campaign readers poll.

The Warburton’s ad, created by WCRS, won with 58.7 per cent of the vote as the CompareTheMarket.com ad, created by VCCP, trailed with 41.3 per cent.

Campaign opened the voting at the beginning of this week (13 April) and closed last night (16 April), with 937 votes registered from 20 countries.

Schwarzenegger and Stallone share the screen in movies such as Escape Plan and The Expendables – but throughout the 1980s and 90s the pair battled for supremacy as Hollywood’s greatest action hero.

The actors even ribbed each other in their movies. In Twins, Schwarzenegger’s character passes a poster of Stallone and walks away chuckling after deciding his biceps are far more impressive.

In Demolition Man Stallone’s character scoffs when told Schwarzenegger became the American president.

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