Last Exit Group nets global Belvedere brief

Belvedere Vodka, the LVMH-owned luxury vodka brand, has appointed Last Exit Group to handle its global digital advertising account.

Belvedere Vodka: digital appointment
Belvedere Vodka: digital appointment

The agency won the business after a pitch, and will now be responsible for providing a global strategy for the brand across all digital and mobile platforms. It marks the first time that Belvedere has worked with a retained digital agency on a global basis.

The appointment was made by Charles Gibb, the president of Millennium Imports, the vodka and rum division of LVMH.

Last Exit's first campaign for the brand will aim to increase consumer interaction with the product, using a variety of social media outlets such as Facebook and YouTube, as well as through Belvedere's website.

Earlier this year, Belvedere promoted the launch of a Pink Grapefruit flavour with an experiential campaign in partnership with the fashion designer Matthew Williamson.