Lastminute.com hands media to New PHD

– Lastminute.com, the ecommerce site that specialises in cheap last-minute deals, has appointed New PHD to its media planning and buying account.

– Lastminute.com, the ecommerce site that specialises in cheap last-minute deals, has appointed New PHD to its media planning and buying account.

The appointment follows lastminute's split with Walker Media at the end of last year. New PHD takes over in March as the internet firm gears up for an expected floatation around the beginning of quarter two.

Lastminute's floatation is expected to be one of the most hotly watched UK internet floats since the retail group, Dixons, floated its free internet access service provider, Freeserve, in July 1999.



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