Lastminute.com launches 'Sh-elf of Shame' in Waterloo

Online travel and leisure retailer Lastminute.com has launched a pop-up in London's Waterloo station today (18 December) showcasing the UK's worst and best Christmas presents.

Lastminute.com creates Sh-elves of Shame and Splendid
Lastminute.com creates Sh-elves of Shame and Splendid

The ‘Sh-elf of Shame’ has been filled with the Brits’ unfavourable festive gifts, including diet books, brooms and toilet paper, as revealed in a survey of 2,000 people. The activation will also showcase stories posted to the brand’s Facebook page.

To market its deals for the new year, Lastminute.com has also created a ‘Sh-elf of Splendid’, featuring 13 gifts from the company that can be purchased at the stand. These include theatre tickets, hotel rooms, makeover experiences and spa days, and the company is offering a different deal every hour.

Commuters can also take an ‘elfie’ photo together with pink Lastminute.com elves and write their worst ever present story on a giant parcel. They can then share this content on Twitter to be in with a chance of winning a pair of Eurostar tickets to France.

Lastminute.com is partnering with Taylor Herring PR to run the campaign, Sketch Events to create the stand and build and Looking Glass to book the experiential space.

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