lastminute.com has signed a global deal with the Forte Hotel Group giving its customers access to more than 250 Meridien, Posthouse and Heritage hotels around the world,
The deal is the first in a series of announcements with global hotel chains that will aim to position lastminute.com as one of the leading online channels offering hotel accommodation worldwide.
At present, more than half a million registered customers use the website to meet a variety of last minute requirements including entertainment, gifts, auctions and travel. The majority of these customers make their purchase less than a week in advance and Forte is now able to tap into this valuable source of potential sales.
Since its launch last November, lastminute.com has opened offices and websites in both France and Germany. Further international expansion will be accompanied by a rollout of the service to new technologies such as interactive TV, personal organisers and mobile phones.
Brent Hoberman, co-founder and managing director of lastminute.com, said: "I am delighted to be able to announce that we have signed this deal with Forte and we are close to signing Sol Melia, Thistle as well allowing us to deepen our relationships with these key supply partners.''