Lastminute.com teaser: Watch it here

LONDON - Lastminute.com is seeding a teaser 'making of' film of its Mexican wave spot which is being broadcast consecutively on ITV, Channel 4 and Five on Saturday.

The short film features behind the scenes footage from the ad, which was created by Karmarama and features hundreds of people from across the globe performing a mexican wave of the "thumbs up" sign.

The teaser also encourages consumers to switch channels to view the spot, which comprises three 60-second executions.  The first  will break at 9.50pm on Saturday on ITV, before segueing onto Channel 4 and then Channel 5 for the next two spots.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content