LATE ENTRIES: Sponsored by 2AM Films Ltd - BBC - Sport Flare

With the World Cup drawing nearer, the BBC has produced a very well animated campaign. The strategy is to promote their team of commentators and their coverage as being preferable to rival channels'. The campaign's main man is a manga-styled Gary Lineker with other guest appearances from football super-heroes such as David Beckham and Rivaldo. The strapline for the campaign reads 'There's only one team in it' and then, amusingly, cuts to the BBC commentary team.

Product/client: BBC Sport

Agency: Duckworth Finn Grubb Waters

41 Great Pulteney St

London W1R 3DE


T: +44 20 7734 5888

F: +44 20 7734 3716


Creative Director: Dave Waters

Art Director: Paul Hancock

Writer: Brendan Wilkins

Agency Producer: Ella Littlewood

Production company: Passion Films/Anomaly Productions

1011 North Foller Ave

Suite P, Los Angeles CA 90046 USA

T: +1 323 882 6062

F: +1 323 882 6178


Director: Peter Candeland

Producer: Erika Forzy

Post-production company: Passion Pictures

25-27 Riding House Street

London W1P 7PB


T: +44 20 7323 9933

F: +44 20 7323 9030


Music: Kashmir

Sound Design: Nick Angell