LATE ENTRIES: Sponsored by - 2AM Films Ltd - BBC3 Blobs

New digital service BBC3 needed a strong and recognisable identity that would appeal to a diverse youth audience and be a friendly interface between audience and channel. The solution was the Blobs, simple characters devoid of age or race who express a variety of traits from tough and impulsive to sweet and mischievous.

The characters prove distinctive and memorable and should certainly help lodge the new brand in viewers minds.

Product/client: BBC3

Agency: Lambie Nairn

Greencoat House

Francis Street

London SW1P 1DH

UK

T: +44 20 7802 5800

F: +44 20 7802 5801

Creative Directors: Gary Holt, Charlotte Catle

Agency Producer: Mario Filio

Art Directors: Matt Penney, Kara Penn

Production company: Aardman Animations Ltd

Gas Ferry Road

Bristol BS1 6UN

UK

T: +44 117 984 8485

F: +44 117 984 8486

email: heather.wright@aardman.com

Director: Stefan Marjoram

Producers: Kerry Maundrell, Bridget Mazzey

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