A moving and harrowing ad promoting an in-depth documentary about Michael Jackson on Channel 5. Morphing from happy black child of the Jackson Five era to the ghostly apparition of today, the ad evokes feelings of incredible sadness in the viewer. The endline, which urges us to imagine what's going on inside the singer's head, adds to our empathetic feelings and is bound to encourage many people, fan or otherwise, to watch the programme.
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