LATE ENTRIES: Sponsored by 2AM Films Ltd - DTLR - John

An immensely powerful, thought-provoking and intelligent commercial which aims to shock people into understanding the severity of driving whilst tired. The spot comes in the wake of new government figures revealing that 10 per cent of all road accidents and 20 per cent of all motorway accidents are caused by drivers falling asleep. The ad opens by depicting the cosiness of the sleeping man with the reveal sending shivers down the spine.

Product/client: DTLR

Agency: Abbott Mead Vickers BBDO

151 Marylebone Rd

London NW1 5QE


T: +44 20 7616 3500

F: +44 20 7616 3600


Creative Director: Peter Souter

Agency Producer: Yvonne Chalkley

Art Director: Paul Brazier

Writer: Nick Worthington

Production company:

140 Wardour Street

London W1F 8ZT


T: +44 20 7432 6800

F: +44 20 7432 6899


Director: Stuart Douglas

Producer: Caspar Delaney

Director of Photography: Tony Brown

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Stuart Douglas

Flame Artist: Barnsley

Sound Design: Wave


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