LATE ENTRIES: Sponsored by 2AM Films Ltd - Lynx - Dimension

Forget the next dimension of PlayStation 2, this post-aided uber landscape of exploding glass and sharp angles is poised to flip its audience on its head. Rinsch takes us on a futuristic trip to reveal a fresh-smelling chap who discovers the absorbing effect of the Lynx dimension. The appealing scope of the spot lies in its undeniably magnetic visuals of shattered landscapes and twisting horizons, leaving us palpably sweaty and in need of the Lynx effect.

Product/client: Lynx/Axe

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS


T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Director: Rosie Arnold

Agency Producer: Toby Clifton

Art Director: Tony McTear

Writer: Mark Hunter

Production company: RSA Films

42-44 Beak St

London W1R 3DA


T: +44 20 7437 7426

F: +44 20 7734 4978


Director: Carl Erik Rinsch

Producer: Dickie Jeffares

Director of Photography: Eric Steelberg

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA


T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: J.D. Smyth; RSA Films

Flame Artists: Angus Kneal, Chris Knight, Peter Marin

CGI: Andy Farhill

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