In last month's Campaign Screen we credited Locomotion's Oslo office for 'Pregnant' and 'Morning Ugly' for Orange. It was in fact the Copenhagen office.
Humour and tongue-in-cheek parodies are present to launch Mitsubishi's first family model, the Space Star.
Paying homage to the two cult 70s shows, we watch the characters in parenting roles to communicate the car's spaciousness. Enthusiastic acting from both adults and children, authentic wardrobe and spot-on expressions are complemented by versions of the theme tunes.
Agency: Remo Asatsu
T: +34 91 431 9296
Creative Director: Jose Luis Moro
Art Director: Monica Sierra
Writer: Jose Moro Moro
Agency Producers: Alvaro Gorospe, Sonia Gomez
Production company: Propaganda Producciones
Ingeniero Torres Quevedo 32-34
Pol'gono Industrial "Fin de Semana" Nave 4
T: +34 91 329 5267
Director: David Alcalde
Producer: Pablo MartInez
Director of Photography: Angel Iguacel
Post-production company: Telson
T: +34 91 754 6700
Flame Artist: Daiquiri
Sound Design: Sonomedia