LATE ENTRIES: Sponsored by 2AM Films Ltd - New York Bagel - Put a Bagel in it

This is the first TV campaign in five years for the biggest bagel company in Canada - an attempt to appeal to 30-somethings looking to jazz up their breakfast. The French actor's own underpants turned out to be more suitable for the shoot than the ones in wardrobe. He graces the camera with his unique moves to the classic Undertones track - a case of perfect casting.

Product/client: NY Bagel/Maple Leaf Bakery UK Ltd

Agency: HTA

162-166 Upper

New Walk

Leicester LE1 7QA

UK

T: +44 1162 332222

F: +44 1162 855900

Creative Director: Meg Furness

Writer: Chloe Hutton

Agency Producer: Mike Taylor

Production company: Partizan

7 Westbourne Grove Mews

W11 2UR London

UK

T: +44 20 7792 8483

F: +44 20 7792 8870

email: madeleine.sanderson@partizan.com

Director: Jim Hosking

Producer: Doug Wade

Director of Photography: Gerry Floyd

Post-production company: The Moving Picture Company

127-133 Wardour St

London W1V 4NL

UK

T: +44 20 7434 3100

F: +44 20 7437 3951

email: mailbox@moving-picture.com

Editor: Tim Hardy; Cut & Run

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