LATE ENTRIES: Sponsored by 2AM Films Ltd - T-Mobile - Baby

The power of a single image is vividly expressed in this debut TV campaign for T-mobile. Beautifully shot by former DP Peter Thwaites, the ad follows city-dwellers as they go about their everyday lives. They soon become distracted however by a picture of a baby girl which is being displayed everywhere. The ad successfully demonstrates T-Mobile's multi-media capabilities avoiding the usual tedium of product demonstrations.

Product/client: T-Mobile

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS

T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Directors: Nick Kidney, Kevin Star

Agency Producer: Nerine Soper

Art Director: Stephen Rutterford

Writer: Dave Chaln

Production company: Gorgeous Enterprises

23/24 Greek St

London W1V 5LG

T: +44 20 7287 4060

F: +44 20 7287 4994


Director: Peter Thwaites

Producer: Flora Fernandez-Marengo

Director of Photography: Stuart Graham

Post-production company: The Mill

40-41 Great Marlborough St

London W1V 1DA

T: +44 20 7287 4041

F: +44 20 7287 8393


Editor: Neil Smith

Music: "So Easy"; Royksop

Flame Artist: Barnsley

Sound Design: Johnnie Burns; Wave

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