LATE ENTRIES: Sponsored by 2AM Films Ltd - Volkswagen UK - Grand Slam

This breezy,sharply edited promotion shows glossy shots of a man absent mindedly slamming a variety of doors because his tough car can take it. Most effective is when the camera zooms on to a sleeping baby, the father tip-toes out quietly, but slams the door and wakes the baby. A continuation of the "Tough New Polo. Careful it doesn't got to your head", strapline, created earlier this year.

Product/client: Volkswagen UK

Agency: BMP DDB

12 Bishops Bridge Rd

London W2 6AA


T: +44 20 7258 3979

F: +44 20 7402 4871


Creative director: Fergal Ballance

Agency producer: Lucy West

Writer: Dylan Harrison

Production company:

140 Wardour Street

London W1F 8ZT


T: +44 20 7432 6800

F: +44 20 7432 6899


Director: Lenard Dorfman

Producer: Luke Beauchamp

Post-production company: Framestore CFC

9 Noel St

London W1V 4AL


T: +44 20 7208 2600

F: +44 20 7208 2626



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