LATE ENTRIES: Sponsored by - 2AM Films Ltd - Wrigley's Excite - Hair of the Dog

A somewhat horrific, graphic interpretation of the term 'dog breath' for this latest spot promoting Wrigley's chewing gum as the number one answer to smelly breath. Stunning special effects were used to create the dog that physically crawls out of the poor man's mouth.

Credit to the director - it's disgusting enough to make you want to rush out and stock up toothpaste and gum for the next decade.

Product/client: Wrigley's Excite

Agency: Abbott Mead Vickers.BBDO

151 Marylebone Rd

London NW1 5QE


T: +44 20 7616 3500

F: +44 20 7616 3600

Creative Director: Tom Riley

Agency Producer: Annalivia Bell

Art Director: Daryl Corps

Writer: Mike Nicholson

Production company: Arden Sutherland-Dodd

6 D'Arblay St

London W1V 3FD


T: +44 20 7437 3898

F: +44 20 7287 2150


Director: Happy

Producer: Nick Sutherland-Dodd

Director of Photography: Ray Coates

Post-production company: Framestore CFC

9 Noel Street

London W1


T: +44 20 7208 2600

F: +44 20 7208 2626


Editor: Tim Thornton-Allen; Marshall Street

Inferno Artist: Stephane Allender

Sound Design: Johnnie Burns; Wave