LATE ENTRIES: Sponsored by 2AM Films Ltd - Xbox - Champagne

An explosive, darkly humorous and beautifully creative depiction of life's brevity. Penned by BBH French stars Fred & Farid, this is a viral ad which is being e-mailed to style-leaders and opinion formers around the world, announcing the launch of Microsoft's Xbox. Just one day after it was sent, fans were passing on the attachment and declaring 'PlayStation is dead!'

Product/client: xbox

Agency: Bartle Bogle Hegarty

60 Kingly St

London W1R 6DS


T: +44 20 7734 1677

F: +44 20 7437 3666


Creative Director: John Hegarty

Agency Producer: Andy Gulliman

Creative Team: Fred & Farid

Production company: Spectre

48 Beak Street

London W1R 3DA


T: +44 20 7851 2000

F: +44 20 7851 2001


Director: Danny Kleinman

Producer: Johnnie Frankel

Director of Photography: Ivan Bird

Post-production company: FrameStore CFC

9 Noel St

London W1V 4AL


T: +44 20 7208 2600

F: +44 20 7208 2626


Inferno Artists: Ben Cronin, William Bartlett, Murray Butler, Stephan

Allender, Angus Wilson

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