Lateral appoints managing director

- The new media marketing agency Lateral, whose clients include Levi Strauss and Stella Artios, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services - an advertising agency which specialises in buying TV airtime for direct response clients.

- The new media marketing agency Lateral, whose clients include Levi Strauss and Stella Artios, has appointed a managing director. Paul Fradgley joins the agency from Fradgley Barry Advertising Services - an advertising agency which specialises in buying TV airtime for direct response clients.

"Paul's extensive experience is of great value to Lateral in helping us to develop our network. His understanding of marketing and strategy skills also bring added bonuses" said Jon Bains, Chairman of Lateral.



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