'ideas for the weekend' by Beattie McGuinness Bungay, the hotel bookings website, has launched its biggest campaign to date.

The campaign, created by Beattie McGuinness Bungay, features a TV ad aired in 30" and 10" spots, supported by press and digital activity.

The ads show a series of thought bubbles showing accommodation options available through, ranging from city centres, boutique hotels in Paris to bed and breakfast accommodation by the sea with the strapline "Thinking of rooms? Think".

Jade Trott was the campaign's copywriter and art director and MediaCom was responsible for the planning and buying.