- The 1997 IPA Census shows there were more than 12,700 people at 206 IPA member agencies as of September compared with 12,800 at 220 IPA agencies in 1996.
A number of advertising agency mergers and acquisitions is reflected in a slightly reduced IPA membership base. But the figures also reveal that ad agencies are becoming larger employers with the average number of people employed per member agency rising from 58 to 62. This compares to an average figure of 50 in 1993.
Advertising also continues to be a young person's industry with 51 per cent of all staff being under the age of 30 and 82 per cent under the age of 40.
The census also reveals a slight change in the male female ratio, women currently represent 20 per cent of board directors, 41 per cent of other head of department and 49 per cent of staff. This compares to 20 per cent, 44 per cent and 48 per cent in 1998.