Latest Alesha Dixon video to promote Ford Focus

Ford is funding a music video featuring Alesha Dixon, the former Mis-Teeq singer and winner of Strictly Come Dancing, that promotes its new Ford Focus model and Dixon's latest track.

Created by the branded content agency Cake, the video is inspired by the new Focus ad from Ogilvy Advertising, which features an orchestra playing instruments created from car parts.

Cake's ad features Dixon performing a version of her new song For You I Will.

Mark Whelan, the creative director at Cake, said: "I like the idea of taking elements of a TV ad and remixing them into a music promo."

Topics