Because launches experiential roadshow for British Gas

Experiential agency Because has announced plans for a national roadshow with British Gas running until October 2014.

The roadshow will promote British Gas' 'Here to Help' campaign.
The roadshow will promote British Gas' 'Here to Help' campaign.

The touring exhibition will feature a series of activities held in pods, including customer service areas, a genius bar and a children’s area.

Guests to the series of events, dubbed the ‘here to help roadshow’, will be able to access the energy supplier’s latest technology and chat to brand ambassadors in an informal and comfy atmosphere.

The show made its debut at the Ideal Home Show at Earl’s Court, London, in March. It will return to London for Grand Designs Live at Excel London in May, before travelling to the Ideal Home Show in both Scotland and Manchester in May and June, as well as Grand Designs Live in Birmingham in October.

Because said it hopes that that adding in relaxation elements to the production will promote customer engagement with the brand. Sharon Richey, CEO of Because, said: "British Gas has a number of innovative new schemes and products to help people understand their energy use.

"At Because we believe that face-to-face engagement is the most natural and effective way of doing this. Our team has created an inviting and comfortable space which will allow brand ambassadors to talk with consumers in a relaxed and unhurried way. We are looking forward to a busy and successful tour".

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