Laundrapp "success is well laundered" by Now

Six months after launching, the start-up Laundrapp is running a campaign that claims the key to success is a well-laundered shirt.

The spot shows a young man named Ben who, despite his cluelessness, gets through life because of his wardrobe full of clean white shirts. It was created by Now, which won the business earlier this year. The campaign will include TV, Tube panels, social media and digital banners.