The troubled retailer, Laura Ashley, is holding a review of its
creative and media requirements as it prepares for a relaunch this
Rocket, BJK&E and Mediapolis are expected to pitch for the media
planning and buying account this month after the clothes and
soft-furnishings retailer parted company with its incumbent media
agency, CIA Medianetwork.
Laura Ashley has also parted company with its creative agency, Bean
Andrews Norways Cramphorn, just a year after appointing it as global
Laura Ashley is said to have set aside budgets of around pounds 1
million for the fourth quarter of the year to launch a new, more modern
identity, and media spend in 1999 could top pounds 3 million if the
relaunch proves successful.