Laurent-Perrier and Mortimer's among Taste of London brand activations

Champagne Laurent-Perrier will be taking visitors to this year's Taste of London on a guided 'tour' of three distinct champagnes, as part of its Moments Masterclass.

Mortimer's will host a silent disco
Mortimer's will host a silent disco

Taste of London will take place in Regent's Park from 17-21 June. The masterclass, hosted by David Hesketh, master of wine and MD of Laurent-Perrier UK, will see guests enjoying a champagne experience, learning how to choose the optimum champagne for any occasion or enjoyment and how to pair it with food.

Cider brand Mortimer's will be hosting an Orchard Cider Bar, offering tutored tastings alongside a silent disco.

Celebrity Cruises will bring its Lawn Club experience to Regent's Park, showcasing its range of culinary delights from its award-winning menus and inviting guests to come on a gastronomic journey.

The brand's wine ambassador Oz Clarke will be personally hosting the tastings at the Lawn Club on 21 June. Tastings will comprise of three sample-sized food and beverage pairings from a variety of on-board dining venues and will run throughout the duration of Taste of London sessions.

The AEG Cooking Club, meanwhile, will offer a series of interactive cooking demonstrations with some of the world’s leading chefs. Auto brand Ford is also activating at the festival with its Protégé Project - a new partnership with a group of young chefs.

More: Taste of London festival reveals new look for 2014

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