Lavazza "Alexa" by VMLY&R Italy

Lavazza is promoting the UK launch of its coffee machine with built-in Alexa voice assistant via an integrated campaign by VMLY&R Italy.

Running across TV, online, print, out of home and social media, the work includes a 60-second film directed by Ali Ali through Movie Magic International.

The work depicts different characters interacting with the "talking coffee machine" as word of mouth about its unique capabilities spreads. Media was handled by Wavemaker.


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