Lavazza "Alexa" by VMLY&R Italy

Lavazza is promoting the UK launch of its coffee machine with built-in Alexa voice assistant via an integrated campaign by VMLY&R Italy.

Running across TV, online, print, out of home and social media, the work includes a 60-second film directed by Ali Ali through Movie Magic International.

The work depicts different characters interacting with the "talking coffee machine" as word of mouth about its unique capabilities spreads. Media was handled by Wavemaker.

Credits

Creative agency
Chief creative officer
Executive creative director, copy
Executive creative director, art
Deputy creative director, art
Deputy creative director, copy
Client lead
Group account director
Account director
International co-ordinator
Head of strategy
Senior strategist
TV producer
Media agency
Production advisor
Production company
Executive producer
Director
Video post-production
Audio post-production
Music
Digital director
Photographer

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