On Wednesday (1 July) brand ambassadors including Wozniacki, as well as Judy Murray and Toni Nadal, will be on hand to serve attendees a range of caffeinated beverages.
Tennis fans can expect authentic Italian espressos, cappuccinos and new this year, the Lavazza cold brew coffee, a summer-inspired beverage, which is designed to keep the audience cool.
The brand is running a competition throughout Wimbledon, where attendees have the opportunity to win a coffee experience with Caroline Wozniacki at the US Open, which will take place from 31 August to 13 September.
To enter, fans will need to take part in a tournament-style social media contest. They will be required to use the Twitter hashtag #moretotaste and include a reason as to why Wozniacki should choose to have a coffee with them.
Lavazza’s combined serving areas at Wimbledon, which include cafes and restaurants, form the world’s largest premium coffee shop. The brand has employed 600 trained baristas for the event.
Lavazza has delivered the coffee break experience for the last four years, and 2015 marks its fifth instalment.
A number of beverage brands are activating at Wimbledon, including Robinsons, which is also running a Twitter-style competition, Evian, who has enlisted Maria Sharapova for its experience, as well as Pimm's, who has partnered with All Bar One to deliver the All Bar Wimble One pop-up.
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