Lavazza "Sip of joy" by Wavemaker Content and 4Sales

Lavazza sits down for a cuppa to mark its partnership with Channel 4's Sunday Brunch.

The first ad shows hosts Tim Lovejoy and Simon Rimmer as they arise from the Sunday Brunch sofa for a break, before enjoying a "decent cup of coffee" from Lavazza. The second (definitely unscripted) spot shows the pair as they discuss the "cup of joy" they’ve been drinking before sitting back on the sofa.

Airing at the beginning and end of Sunday Brunch ad breaks, the campaign includes social assets which see Lovejoy and Rimmer as they make a Boston Sour cocktail and a sticky coffee pudding, both using Lavazza Qualita Rossa. It was directed by Dave Skinner through Remarkable Television.