Amy Lawson, the marketing director of WCRS, has resigned from the
agency to join Wieden & Kennedy as its new managing director.
Lawson (previously Smith) gave notice last week and will take up her new
position at W&K on 7 August.
She will replace Hugh Derrick, who resigned from the agency this month,
less than a year after joining from Abbott Mead Vickers BBDO.
Derrick’s resignation follows that of Mike Perry, his predecessor, Nick
Gill, the agency’s original joint creative director, Alison Hoad, the
original planning director, Rob Foreshaw, the client services director,
and Susan Hoffman, the creative director, who returned to W&K in the US
Lawson said: ’I was attracted to W&K because of its ability to create
work for clients such as Nike that amazes people. W&K has not found an
expression of Wieden values that is right for this market. My job is to
create an environment that nurtures happy people and clients.’
The appointment was made by Dave Luhr, W&K’s chief operating
He said: ’Amy was the only candidate I met where I felt an immediate
sense of relief. She understands London and what it takes to be
’We continue to be confident about our future in London. We bring with
us something that is increasingly becoming an endangered species in this
business - independence. This agency has always stood for creative
integrity and that is always going to be valued by clients.’
Lawson joined WCRS three years ago from McCann-Erickson, where she was
the marketing director. Before that she worked at Simons Palmer.