Lawson quits WCRS to take W&K managing director job

Amy Lawson, the marketing director of WCRS, has resigned from the agency to join Wieden & Kennedy as its new managing director.

Amy Lawson, the marketing director of WCRS, has resigned from the

agency to join Wieden & Kennedy as its new managing director.



Lawson (previously Smith) gave notice last week and will take up her new

position at W&K on 7 August.



She will replace Hugh Derrick, who resigned from the agency this month,

less than a year after joining from Abbott Mead Vickers BBDO.



Derrick’s resignation follows that of Mike Perry, his predecessor, Nick

Gill, the agency’s original joint creative director, Alison Hoad, the

original planning director, Rob Foreshaw, the client services director,

and Susan Hoffman, the creative director, who returned to W&K in the US

last year.



Lawson said: ’I was attracted to W&K because of its ability to create

work for clients such as Nike that amazes people. W&K has not found an

expression of Wieden values that is right for this market. My job is to

create an environment that nurtures happy people and clients.’



The appointment was made by Dave Luhr, W&K’s chief operating

officer.



He said: ’Amy was the only candidate I met where I felt an immediate

sense of relief. She understands London and what it takes to be

competitive here.



’We continue to be confident about our future in London. We bring with

us something that is increasingly becoming an endangered species in this

business - independence. This agency has always stood for creative

integrity and that is always going to be valued by clients.’



Lawson joined WCRS three years ago from McCann-Erickson, where she was

the marketing director. Before that she worked at Simons Palmer.



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