LDA creates film to promote film in 2012 Olympics run-up

LONDON - The London Development Agency and Film London have created a promotional film to raise the profile of the city in the run up to the capital's 2012 Olympics.

The film shows a slice of London life, depicting a number of its inhabitants including financial whizz kids, fashionistas and a rock band.

It follows the journey of a free newspaper, which is folded up into the shape of a boat and floats along the river Thames.

The series of live action sequences is enhanced by a range of effects, including time lapse, motion blurring and light variations.

The film was directed by Martyn Pick at th1ng and will run in cinemas, on TV and online.

Credits

Project

London                       
Client
London Development Agency
Brief
To use a distinct artistic approach to capture the essence of London in the build up to the 2012 London Olympics
Creative Agency
Film London
Writer
Martyn Pick
Art director
Martyn Pick
Planner
David Adam
Media Agency
Film London
Media Planner
David Adam
Production company
th1ng
Director
Martyn Pick, th1ng
Editor
Danny Atkinson
Post-production
th1ng
Audio post-production
Tom Russell
Exposure
cinema, online, TV