McCann-Erickson London has restructured its creative department, separating the management of multinational and domestic accounts, in the wake of creative director Carl le Blond's departure to pursue a career in directing.
Le Blond is working on a number of directing projects for the production company Garretts, beginning with a spot for the Guide Dogs for the Blind Association.
As a result of the restructure, the second to take place within 18 months, the creative director Jeremy Perrott will take up the new role of executive creative director, where he will focus on multinational accounts, external affairs and new business.
His fellow creative director Luke White takes responsibility for all UK creative accounts run out of the London office. Mike Court, who works a four-day week, and Jerry Green remain creative partners, reporting to White.
Before spending two years as a creative director at McCann, where he was responsible for the Nescafe idents for the Friends sponsorship, Le Blond was a creative group head at D'Arcy, where he worked on the Maltesers campaign. Before that, he spent two years at Bates Dorland and nine years at Ogilvy & Mather as a trainee art director.
Le Blond said: 'I've always wanted to direct, so I decided to leave and give it a real go.'
Ben Langdon, the McCann chief executive, said: 'I still believe in multi-voicing in the creative department. It's wrong to assume that a creative director will be equally good at running both overseas and UK accounts.'