Le Creuset "Direct to consumer vision" by R/GA London

French cookware company Le Creuset launches an e-commerce platform that combines content and commerce.

The platform features a favourites section, customisable crockery and a list of dinner recipes to put your new kitchen utensils to the test. It was designed to respond to changing market conditions, as e-commerce and home cooking have been on the rise since the start of the coronavirus pandemic. 

This marks R/GA’s first work for Le Creuset since being appointed to the brand’s creative account in January. 

Credits

Brand
Creative agency
Consumer & digital experience director
Associate strategist
Group strategy director
Associate director business ttransformation
Executive creative director
Creative director
Senior experience designer
Experience designer
Group creative director
Design director
Senior visual designer
Video editor
Senior copywriter
Executive producer
Senior producer
Senior analyst
Technology director

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