Le Slip Francais "demand Le Slip Francais" by BETC Paris

BETC Paris has created a tongue-in-cheek spot for the French underwear brand Le Slip Francais.The film, the company's first commercial, shows a woman demonstrating the special qualities of Le Slip Francais underwear using some eggs and a hammer. The work was written by Patrice Dumas, art directed by Aurélie Scalabre and directed by Julien Rambaldi through Rita Films.