Lea & Perrins 'a dash makes all the difference' by M&C Saatchi

Lea & Perrins has launched an advertising campaign by M&C Saatchi.

As part of it, the sauce company will decorate railway stations across the UK with print ads featuring the words "LEAsagne", "Spaghetti BoLEAgnaise" and "ChilLEA Con Carne", with the line: "Enrich the flavour by adding a dash of Lea & Perrins Worcestershire Sauce while cooking."

The ads aim to help consumers understand the benefit of using Lea & Perrins in cooking.