LEADER: Copywriting isn’t dead, but just resting

Crisis? What crisis? Such was the response of Larry Barker, the D&AD president, to the conspicuous absence of print work from this year’s prize list. Dotcom mania and the growing preoccupation with visual impact are cited as the reasons. But the likelihood is that this is a glitch rather than an irreversible trend. In the end, the internet may give good copywriters a new lease of life.

Crisis? What crisis? Such was the response of Larry Barker, the

D&AD president, to the conspicuous absence of print work from this

year’s prize list. Dotcom mania and the growing preoccupation with

visual impact are cited as the reasons. But the likelihood is that this

is a glitch rather than an irreversible trend. In the end, the internet

may give good copywriters a new lease of life.



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