Leagas Delaney has hired Nick Hough as its first managing director
in four years as the agency gears up for a five-year expansion plan.
Hough, 42, joins from Lowe Kuiper & Schouten in Holland where he has
been managing director since 1995. He was previously new-business
director at Leo Burnett.
His appointment frees the existing agency chief executive, Bruce Haines,
to assume a more international role. Haines will continue to be based in
London but anticipates that he will spend 40 per cent of his time
over-seas, building up existing satellite offices in Paris, Barcelona
and Rome and helping to launch others.
The extra management support is also part of a plan to help expand the
Leagas Delaney brand into other areas, such as direct marketing, design
and market research.
Hough began his career at J. Walter Thompson as a graduate trainee in
1980. He went to BMP in 1983 and was promoted to the board in 1986,
before joining Yellow-hammer as client services director in 1987. He
originally joined Burnetts as a management supervisor.
In Holland, he helped manage Lowe Kuiper & Schou-ten’s full integration
into the Lowe network and oversaw the company’s launch of a direct
Haines said that Hough’s experience in broadening the scope of the Dutch
agency made him an ideal candidate for the job at a time when Leagas
Delaney had ’enormous ambitions’. He added: ’We felt Nick’s personality
would be absolutely right for us personally and in corporate terms. We
interviewed a lot of people but he particularly impressed us with his
maturity and interest in joining us.’
Hough said: ’I’m passionate about creative work so it will be great to
work with Tim Delaney. Leagas Delaney is an underexploited brand so
there’s a real job to be done at the agency and my challenge is to take
it to the next stage of development.’