Leagas Delaney has informed the Nationwide that it will no longer
work for it, following the revelation that the building society was
talking to rival agencies (Campaign, last week).
The agency was employed on a project-by-project basis, but had been
expecting to be awarded a formal contract.
Nick Hough, Leagas Delaney’s managing director, said: ’We have come to
the conclusion that we no longer want to work for them.’
It is the second time agency and client have split under acrimonious
circumstances. Nationwide moved its pounds 8 million account out of
Leagas Delaney and into GGT five years ago after a review which Leagas
Delaney learned about from Campaign. However, the account returned a
year ago, and the agency has since produced two films for the building
The first review surprised observers as Leagas Delaney had produced
highly acclaimed ads for the building society including the ’Don from
Doncaster’ stop-frame animation campaign. Nationwide asked the agency to
produce new ads using the same format when it won the task last year.
The subsequent campaign is ongoing.
The talks with other agencies are part of an overall brand review,
instigated by the new marketing director, Mike Lazenby. He has appointed
the Springpoint and Hogarth consultancies to oversee the brand review,
and Springpoint’s managing director, Fiona Gilmore, has made
appointments to see other agencies.
Lazenby was made divisional director, marketing, in a restructure last
October. He was previously the company’s director of communications and
replaced Tracy Moreshead, who became director of central retail