Leagas Delaney introduces standalone web company

Leagas Delaney has launched a standalone internet design company called Media Direction.

Leagas Delaney has launched a standalone internet design company

called Media Direction.



The 12-strong team previously operated in-house but growth has forced it

to move to a separate location.



The unit has run websites for a number of Leagas Delaney clients,

including Adidas and Patek Philippe. However, it will now offer its

services to a wider audience.



Media Direction will be headed by the managing director, James Waite,

who joined Leagas Delaney as a consultant in 1995. Other key staff

include the creative director, Jaki Porter, and the senior account

director, Paul Grier. Both freelanced at Leagas Delaney on new media

before joining the new company full time.



Tim Delaney, Leagas Delaney’s creative director, said: ’The new-media

sector is booming but the number of companies it has spawned makes it

difficult for clients to know what they are getting. Media Direction

will ensure the creativity we apply to conventional media also applies

to electronic media.’



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