Leagas Delaney has put in place a wide-ranging management restructure that will see the agency's senior management focus on international growth, leaving the UK office in the care of four newly named creative directors and two new joint managing directors.
The shake-up also means new roles for Tim Delaney and Bruce Haines, who will swap job titles. Delaney, formerly the chairman, takes on the role of the chief executive while also maintaining his position as the executive creative director, and Haines, formerly the chief executive, will become the chairman.
The four new joint creative directors are Ian Ducker, Will Farquhar, Dave Beverley and Rob Burleigh. They take on the day-to-day management of the creative department, a task that has hitherto fallen to Delaney.
Justin Bairamain and Colin Clarke will take on the joint managing director posts. Bairamain was formerly the board account director on the agency's BBC account, while Clarke was the board account director for Adidas.
The former managing director Nick Hough has been handed the title of deputy chairman and Margaret Johnson, the former planning director, will become the group planning director.
Together with Haines and Delaney, the four will focus on the network's growth in San Francisco, Paris, Rome and Hamburg. The group now employs 300 people.
Meanwhile, Jeremy Thorpe-Wood is joining as the director of planning.
He was previously the international planning director at Abbott Mead Vickers BBDO, where he worked on the Guinness and Dulux accounts.
Delaney said: 'While I'll still be heavily involved in the London office I wanted a new team of people to drive change and keep the agency relevant.
We're proud of what we've achieved as an agency creatively, and creative standards will continue to be the bedrock of everything we do. Our industry is going through a period of radical change and we understand that clients need ideas across all areas of communication not just ads.'