Leagas Delaney set to kick off US drive for Harrods website

Harrods is taking its merchandise to American consumers with the launch of harrods.com, which will be backed by a dollars 3 million TV and print campaign devised by Leagas Delaney London.

Harrods is taking its merchandise to American consumers with the

launch of harrods.com, which will be backed by a dollars 3 million TV

and print campaign devised by Leagas Delaney London.



The site will launch in the first week of November, in time for the

Christmas rush, and will initially sell 200 Harrods branded items

including products from its gourmet food selection, teddy bears and

cashmere scarves.



If successful, the scheme will be rolled out globally, starting in

spring 1999.



The website was designed by Leagas Delaney’s internet company, The

Digital Partners. Tim North, managing director of The Digital Partners,

said: ’Everyone who visits Harrods in Knightsbridge knows what a

fantastic place it is to shop. It is critical consumers in the US get a

true reflection of this online.’



The TV was bought and planned by Creative Media, while press was handled

by Leagas Delaney in London. The campaign was written and art directed

by Tim Delaney. It was directed by Charlie Stebbings through Park

Village.



Delaney said: ’This launch moves Harrods in to this exciting new trading

environment, and provides a platform for the expansion of this famous

department store in to a truly global brand.’